Over the last couple of weeks, we have built our case that the world of business and ballroom dancing are fantastic metaphors for each other. Learnings from one can help to reflect on and enhance performance in the other. The last post finished on the thought that, once awarded, it is tough to steal either […]
Here’s my thesis: The results in a ballroom competition are driven by buying behaviours similar to customers in a conventional market. I’d also say a ballroom champion is like a ‘market leader’ who has seized the highest market share. Let me develop that idea. Imagine your product like a couple, battling it out on the […]
13 judges surround the massive dance floor. Notepads in hand, they look strict. Mean. Heat after heat, 20 couples on, 20 couples off. Tanned, made-up, hair slicked back. The men in black tail suits, numbers on their backs; the women elegant in sparkly dresses. The judges are in black-tie, with the ladies’ gowns rivaling those […]
Try a sequin shirt or an organza skirt! Sport has long been a strong metaphor for business and, for many years, organisations have looked to sport and sport psychology to enhance performance. I was fascinated hearing the story of hospitals reducing death rates significantly after they benchmarked their ER with Formula 1 pitstop processes. In […]