Here’s my thesis: The results in a ballroom competition are driven by buying behaviours similar to customers in a conventional market. I’d also say a ballroom champion is like a ‘market leader’ who has seized the highest market share. Let me develop that idea. Imagine your product like a couple, battling it out on the […]
13 judges surround the massive dance floor. Notepads in hand, they look strict. Mean. Heat after heat, 20 couples on, 20 couples off. Tanned, made-up, hair slicked back. The men in black tail suits, numbers on their backs; the women elegant in sparkly dresses. The judges are in black-tie, with the ladies’ gowns rivaling those […]
Try a sequin shirt or an organza skirt! Sport has long been a strong metaphor for business and, for many years, organisations have looked to sport and sport psychology to enhance performance. I was fascinated hearing the story of hospitals reducing death rates significantly after they benchmarked their ER with Formula 1 pitstop processes. In […]