The 2016 Cohort of the Marketing Academy has just been announced. If you are a marketer or support marketers in their development and are not familiar with the exceptional programmes run by the Marketing Academy check out
http://www.themarketingacademy.org.uk
The programmes are highly selective but for those who make it through completely free of charge due to the support of some of the biggest global brands. As a member of the scholarship selection panel for the past five years I have had the great privilege to spend one day a year with a group of candidates exploring their talents, experiences and ambitions. Those days continue to feature amongst the most inspiring in my annual calendar and this year was no different.
Meeting these aspiring leaders who at the point of progressing to panel have already jumped a series of demanding hurdles has always made me return richer to my own desk. What particularly impresses me is that every year some candidates put themselves through the process a second or third time as they did not succeed the first time round. They take their learnings and just have another go. All candidates represent the very finest of our vibrant UK marketing community: Innovation, Commerciality, Personality.
Many congratulations to the Class of 2016 – enjoy the journey!
Spending time with these engaged young minds is highly stimulating and highlights the benefits of reverse mentoring. Every time I am on the panel I feel I have learned something I have never thought about before. Do you have a sufficient number of new age thinkers around you who stretch you? Are they passionate enough to challenge you? Do you allow them to? How can you create the environment for those challenges to be on-going, positive and enjoyable on both sides?
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